Male aesthetics and grooming standards have shifted dramatically over the past few decades. While cosmetic and personal care use among men once drew social scrutiny, today grooming has gained widespread acceptance and drives a massive commercial ecosystem worldwide.
The Global Men’s Grooming Market Is Expanding Rapidly
Increasing focus on personal grooming has turned men’s skincare and aesthetics into a multi-billion-dollar global industry. The men’s grooming market reached $79.6 billion in 2022 and is projected to climb to $115.3 billion by 2028.
How Insider Monkey Evaluated the Rankings
Analytical platform Insider Monkey compiled a ranking of countries recognized for having the world’s most handsome men. The evaluation synthesized performance metrics from international male beauty pageants, modeling industry success, and international public perception.
Top 25 Countries With the Most Handsome Men
- Spain
- Sweden
- France
- Brazil
- Italy
- Turkey
- India
- United States
- Japan
- Germany
- Saudi Arabia
- United Kingdom
- Canada
- Denmark
- South Africa
- China
- Norway
- Lebanon
- Pakistan
- Czech Republic
- Venezuela
- Vietnam
- Somalia
- Angola
- South Korea
